Ara the Star Engineer - Komal Singh

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Résumé :

Marketing plans:
NORTH AMERICAN MEDIA CAMPAIGN: A robust media campaign is planned that targets major daily newspapers such as Globe and Mail, New York Times, Wall Street Journal, and broadcast media. The author and some of the four real-life superheroes are available for interviews and book events.
TIE-IN WITH INTERNATIONAL DAY OF THE GIRL:The book is publishing October 11, to tie in with media interest around the United Nations' International Day of the Girl, and to promote the importance of STEM literacy for girls.
SOCIAL MEDIA CAMPAIGN: The authors will reach out to all Google employees, asking them to post about the book on their personal social media accounts; the book will also be mentioned on Google's corporate Twitter, Facebook, and G+ accounts (19 million+ followers).
GOOGLE ADWORDS CAMPAIGN: Supported directly by Google AdWords engineers, a robust SEO campaign is planned to garner visibility and engagement online.
VIRTUAL REALITY EDITION: A Google team will use the teaching tool Google Expeditions to convert the book into a virtual reality experience for kids.
GOOGLE BLOG: Google will publish an article about the book on The Keyword (the company's official public blog).

Biographie:
Komal Singh