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Présentation Ise Retailing Management de Collectif Format Broché
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Résumé : Biographie: Sommaire:
Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers:
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.
SECTION I THE WORLD OF RETAILING
1 Introduction to the World of Retailing
2 Types of Retailers
3 Multichannel and Omnichannel Retailing
4 Customer Buying Behavior
SECTION II RETAILING STRATEGY
5 Retail Market Strategy
6 Financial Strategy
7 Retail Locations
8 Retail Site Location
9 Information Systems and Supply Chain Management
10 Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
11 Managing the Merchandise Planning Process
12 Buying Merchandise
13 Retail Pricing
14 Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
15 Human Resources and Managing the Store
16 Store Layout, Design, and Visual Merchandising
17 Customer Service
SECTION V CASES
Cases
Glossary
Index
Détails de conformité du produit
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