ISE Understanding Business -

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Résumé :
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.

Biographie:
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Sommaire:
PART 1
Business Trends: Cultivating a Business in Diverse, Global Environments
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
PART 2
Business Ownership: Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
PART 3
Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Structuring Organizations for Today's Challenges
9 Production and Operations Management
PART 4
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Union and Employee-Management Issues
PART 5
Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
PART 6
Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus Chapters
Bonus Chapter A: Working within the Legal Environment A
Bonus Chapter B: Using Technology to Manage Information B
Bonus Chapter C: Managing Risk C
Bonus Chapter D: Managing Personal Finances D