E-Commerce 2018, Global Edition - Kenneth Laudon

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Résumé :

For courses in e-commerce.

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.