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    Brand new, In English, Fast shipping from London, UK; Tout neuf, en anglais, expédition rapide depuis Londres, Royaume-Uni;ria9783319824154_dbm

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        Avis sur New Luxury Management Format Broché  - Livre Économie

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        Présentation New Luxury Management Format Broché

         - Livre Économie

        Livre Économie - 30/06/2018 - Broché - Langue : Anglais

        . .

      • Editeur : Springer International Publishing
      • Langue : Anglais
      • Parution : 30/06/2018
      • Format : Moyen, de 350g à 1kg
      • Nombre de pages : 336
      • Expédition : 436
      • Dimensions : 21.0 x 14.8 x 1.9
      • ISBN : 3319824155



      • Résumé :

        Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury.- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Herv?).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company.- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (Andr? Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies.- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries.- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).

        ...

        Biographie:

        Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG ?cole polytechnique, Universit? Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.

        Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.

        Sommaire:

        Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury .- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Herv?).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company .- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (Andr? Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies .- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries .- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).

        ...

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