Out-thinking Organizational Communications -

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Editeur : Springer International Publishing Ag

Langue : Anglais

Parution : 01/06/2018

Format : Moyen, de 350g à 1kg

Nombre de pages : 208

Expédition : 324

Dimensions : 23.5 x 15.5 x 1.2

ISBN : 3319824449

Résumé :

Professor Dr. Joachim Klewes is director of the Change Centre, an independent research management and consulting team on issues relating to innovation and transformation. He is a Senior Partner at Ketchum Pleon, the leading communications consultancy in Europe, and teaches as an honorary professor at the Heinrich Heine University in D?sseldorf. The focus of his work and publications is on change and reputation management issues. Professor Klewes is a Supervisory Board member and chair of the Scientific Advisory Board of YouGov, Cologne, an international market and opinion research institute.

Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries. From restructuring of clients' international workforces to dealing with online shitstorms in crises, he is confronted by the challenges and opportunities of the digital era on a daily basis.

Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.

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Biographie:

Professor Dr. Joachim Klewes is director of the Change Centre, an independent research management and consulting team on issues relating to innovation and transformation. He is a Senior Partner at Ketchum Pleon, the leading communications consultancy in Europe, and teaches as an honorary professor at the Heinrich Heine University in D?sseldorf. The focus of his work and publications is on change and reputation management issues. Professor Klewes is a Supervisory Board member and chair of the Scientific Advisory Board of YouGov, Cologne, an international market and opinion research institute.

Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries. From restructuring of clients' international workforces to dealing with online shitstorms in crises, he is confronted by the challenges and opportunities of the digital era on a daily basis.

Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.

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Sommaire:
Digital Transformation and the Challenges for Organisational Communications - An Introduction.- Digital Transformation and Communications. How Key Trends Will Transform the Way Companies Communicate.- Why We Might Wish to Be Governed by Algorithms. Insights into a Technophile Digital Mindset.- Policy and Politics in the Era of the Industrial Internet. How the Digital Transformation Will Change the Political Arena.- The Changing Role of the Chief Marketing Officer. Unlocking the Power of Data Driven Communications.- The Role of Corporate Communication in the Digital Age. An Era of Change for the Communication Profession.- It's About Trust: The IT Department's Role in a Digital Organisation. Why Techies may be the New Communications Team.- Digital Transformation of Energy Companies. The Role of Disruptive Communication.- New Challenges of the Digital Transformation. The Comeback of the Vision-Mission System.- Mention Communication - Think Organisation. Agile Communication in the Digital Era.- From Customer Service to Customer Experience. The Drivers, Risks, and Opportunities of Digital Transformation.- Car Sales in the Throes of Change. Aims for Total Customer Experience in the Digital Era.- The Global Web in Regional Politics. The Regulatory and Political Debate on Digitalisation and the Internet of Things.- Managing the Digital Transformation. Ten Guidelines for Communications Professionals.