Mathematical Models of Distribution Channels - Charles A Ingene

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Résumé :

Mathematical Models of Distribution Channels identifies eight Channel Myths that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions...

Biographie:
this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a Unifying Theory of Distribution Channels that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions' understanding of distribution channels.