Media and Digital Management - Eli M. Noam
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Présentation Media And Digital Management de Eli M. Noam Format Broché
- Livre
Résumé : Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.
Biographie: Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World's Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.