33,99 €
Occasion · Très Bon État
Ou 8,50 € /mois
- Livraison : 0,00 €
- Livré entre le 11 et le 21 mai
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Pro Logo de G. Mazzalovo Format Relié - Livre Littérature Générale
0 avis sur Pro Logo de G. Mazzalovo Format Relié - Livre Littérature Générale
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Art Of Modern Rock
2 avis
Occasion dès 50,00 €
-
Mobilier Art Deco
Occasion dès 40,00 €
-
Grammar Spectrum 2 - English Rules And Practice, Pre-Intermediate
Occasion dès 18,55 €
-
Le Grec Ancien
4 avis
Occasion dès 19,00 €
-
Bmw R1200 Twins (04 - 09) Haynes Repair Manual
Neuf dès 45,11 €
Occasion dès 80,99 €
-
Sola Busca Tarot
Neuf dès 60,36 €
Occasion dès 35,42 €
-
Dancing The Dream
18 avis
Neuf dès 32,46 €
-
Sedum: Cultivated Stonecrops
Occasion dès 34,51 €
-
Fleet Tactics And Naval Operations, Third Edition
Neuf dès 39,33 €
-
Elegies (Tibulle Et Les Auteurs Du Corpus Tibullianum)
Occasion dès 20,90 €
-
Shakespeare Comes To Broadmoor
Neuf dès 40,41 €
-
Complete Ielts Bands 6.5-7.5 Workbook Without Answers With Audio Cd
Neuf dès 38,71 €
-
Phenomenology Of Spirit
Neuf dès 48,69 €
Occasion dès 37,32 €
-
Color And Light
4 avis
Neuf dès 33,85 €
Occasion dès 52,47 €
-
Videotapes From Hell
Neuf dès 32,00 €
-
Under The Banner Of Concern
Neuf dès 32,31 €
-
Remember The Times
Neuf dès 26,91 €
-
I Don't Have Enough Faith To Be An Atheist
Neuf dès 23,02 €
-
Platon, Oeuvres Completes, Tome Iv, 3e Partie, Phedre
Occasion dès 20,00 €
-
Tank Craft 46 Panther Medium Tank German Army Waffen-Ss And Luftwaffe Units
Neuf dès 25,75 €
Produits similaires
Présentation Pro Logo de G. Mazzalovo Format Relié
- Livre Littérature Générale
Résumé :
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Biographie:
MICHEL CHEVALIER is a Partner at Executive Interim Management. He has previously worked for the Boston Consulting Group, has been CEO of Paco Rabanne, Executive Vice-President of BlueBell Asia in Tokyo and Hong Kong and CEO of Revillon. He has taught at leading business schools, including INSEAD, CEDEP, ESSEC and HEC and is currently Professor at the Institut Superieur du Marketing du Luxe and at ESSEC, France.
G?RALD MAZZALOVO is consulting and teaching brand management. He is currently President of the CLERGERIE group. He has been CEO at Ferragamo (USA), has worked for Arthur Andersen in Milan and been President at Loewe and Bally. He teaches at ESSEC, France on their MBA in Luxury Brand Management.
Sommaire:
Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization
Détails de conformité du produit
Personne responsable dans l'UE