Authority! - Cuesta, Rob

. .

Résumé :
This book will get you high end clients - fast! In his last book, Premium! How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!, five-time best-selling author Rob Cuesta tackled how to raise the perceived value of your services and products so that you can charge more. In Authority! he turns his attention on how to get yourself in front of the kind of clients who will be willing to pay those premium prices by using one of the most powerful positioning tools in the marketer's library, an authority book. If you are a 'professional expert' - a consultant, adviser, coach, accountant, lawyer, medical practitioner or in any other field where your income relies on your advice, your experience and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days. Rob explains not only how to get what you know out of your head and into a book, but also how to get that book past your client's gatekeepers and into the hands of the person who needs to be reading it. Whether you think you can write or not, Rob will help you overcome every block that may have been holding you back, and helps you create the ultimate professional legacy: your thoughts in printed form.

Biographie:
Rob Cuesta is an expert in online brand optimisation, sales funnel acceleration and customer value maximisation, based in Toronto, Canada. Rob is the CEO and Principal Strategist of Joined-Up Marketing and HyperSuasion Consulting, and and the author of five best-selling books on marketing for professional practices. With a client base that spans four continents and over 25 years' experience as an award-winning speaker, consultant and marketer, Rob has worked with some of the largest organizations in the world, and some of the smallest. Effective marketing comes down to three things: you need to position yourself, you need to create valuable offers, and you need to get paid. After completing my MBA at a top European business school, I realised that what was missing form a lot of the standard approaches to marketing was a way of showing a direct link from marketing to revenue. Business owners were screaming 'show me the money!' and marketers couldn't. Or wouldn't. So I made myself a promise: to only use marketing techniques-for myself and for my clients-that would directly drive money into the business. Rob's promise is simple: to help you add an extra zero to your income by positioning yourself as the leading expert in your field and then developing marketing funnels that convert total strangers into buyers, repeat buyers, and ultimately into referrers. All on autopilot. WARNING: working with Rob may expose you to revolutionary ideas, untapped revenue streams and extreme profitability. You have been warned!