Baseline Selling - Kurlan, Dave

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Résumé :
Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales experts with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population-less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are not interested. They'll sell at higher margins by using the Rule of Ratios. Their closing percentages will improve dramatically as they implement the simple Inoffensive Close. Salespeople selling commodities, struggling to differentiate themselves, will love Commodity Busters and every salesperson will be able to shorten their sell cycle by Taking a Lead. Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the sales bases without over-complicating the process....

Sommaire:
If you can run the bases in baseball, you already understand the fundamentals of a winning sales process. In Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, sales expert Dave Kurlan introduces a simple, memorable, and highly effective sales system that replaces complexity with clarity-and delivers real results. For too long, sales professionals have struggled with methodologies that are difficult to learn and even harder to apply. Studies show that less than 25% of salespeople effectively use the techniques taught over the last two decades. Why? The unnecessary complexity, steep learning curves, and rigid systems have held them back. Baseline Selling changes all that. Kurlan reemphasizes the fundamentals of selling in a fresh, relatable way, using the universally understood game of baseball to create a step-by-step process that anyone can follow. Whether you are an experienced sales professional or new to the field, you'll find practical strategies that complement and enhance any advanced methodology you already use. Inside, you will learn how to: Get more appointments-even with prospects who say they're not interested Differentiate yourself in commodity-driven markets with Commodity Busters Increase closing percentages using the simple yet powerful Inoffensive Close Sell at higher margins by applying the Rule of Ratios Shorten your sales cycle by effectively Taking a Lead This book is not about gimmicks or tricks. It is about visualizing your sales process in an intuitive way and executing each step with confidence. Baseline Selling helps you master the essential skills needed to close more sales, more often-without over-complicating the process. Step up to the plate and transform your sales game today....