The Communication Strategy Handbook - Körver, Frank

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Auteur(s) : Körver, Frank - Ruler, Betteke Van

Editeur : Peter Lang Publishing Inc.

Langue : Anglais

Parution : 01/06/2019

Format : Moyen, de 350g à 1kg

Nombre de pages : 186

Expédition : 362

Dimensions : 25.4 x 17.8 x 1.1

ISBN : 9781433156571

Résumé :

List of figures - Acknowledgements - Why a Communication Strategy Framework? - The Communication Strategy Framework: A practical method - Agility versus linearity - Strategy is about making choices - This is strategy - When do you need a strategy? - The Communication Strategy Framework - The Communication Strategy Framework helps you to make choices - Do you need the Communication Strategy Framework? - 8 building blocks for the Communication Strategy Framework - Orientation: The left part of the Communication Strategy Framework - Building block: Vision - Jim Macnamara: Communication Strategy - Building block: Internal Situation - Dejan Ver?i?: Communication Strategy - Building block: External Situation -Inge Wallage: Communication Strategy - Building block: Ambition -Xianhong Chen: Communication Strategy - Implementation: The right part of the Communication Strategy Framework - Building block: Accountability - Ansgar Zerfass: Communication Strategy - Building block: Stakeholders - Larissa Grunig: Communication Strategy - Building block: Resources - Angeles Moreno: Communication Strategy - Building block: Game Plan - Robert Heath: Communication Strategy - Case: An inhouse communication strategy for CoolDays - Where do we go from here? - Four myths debunked - Ronel Rensburg: Communication Strategy - High requirements, rising expectations - Business-focused communication - Maria Aparecida Ferrari: Communication Strategy - Leadership in communication - Stephen Waddington: Communication Strategy - Bibliography - About the authors - Notes.

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Biographie:
Betteke van Ruler Ph.D (University of Amsterdam) is a professor and leading scholar in corporate communication and public relations. She received the honorary title of Officer in the Order of Orange Nassau by Her Majesty Queen Beatrix of The Netherlands for her groundbreaking work in bridging the gap between academic theory and practice. Van Ruler is published in Public Relations Review, Journal of Communication Management, Journal of Public Relations Research, and in many international scientific and professional journals and books. She is founder of the Van Ruler Academy and was Chair of the Public Relations Division of ICA and President of EUPRERA, the European Public Relations Education Research Association. Frank K?rver MSc is partner at GKSV, an Amsterdam based consultancy firm and Dutch affiliate of the International Interel Group. K?rver is an experienced consultant at the intersection of strategy, leadership and communication. He is a renowned consultant in The Netherlands and trusted advisor of senior executives and CCO's.

Sommaire:

List of figures - Acknowledgements - Why a Communication Strategy Framework? - The Communication Strategy Framework: A practical method - Agility versus linearity - Strategy is about making choices - This is strategy - When do you need a strategy? - The Communication Strategy Framework - The Communication Strategy Framework helps you to make choices - Do you need the Communication Strategy Framework? - 8 building blocks for the Communication Strategy Framework - Orientation: The left part of the Communication Strategy Framework - Building block: Vision - Jim Macnamara: Communication Strategy - Building block: Internal Situation - Dejan Vercic: Communication Strategy - Building block: External Situation -Inge Wallage: Communication Strategy - Building block: Ambition -Xianhong Chen: Communication Strategy - Implementation: The right part of the Communication Strategy Framework - Building block: Accountability - Ansgar Zerfass: Communication Strategy - Building block: Stakeholders - Larissa Grunig: Communication Strategy - Building block: Resources - Angeles Moreno: Communication Strategy - Building block: Game Plan - Robert Heath: Communication Strategy - Case: An inhouse communication strategy for CoolDays - Where do we go from here? - Four myths debunked - Ronel Rensburg: Communication Strategy - High requirements, rising expectations - Business-focused communication - Maria Aparecida Ferrari: Communication Strategy - Leadership in communication - Stephen Waddington: Communication Strategy - Bibliography - About the authors - Notes.