Brand Love Is Not Enough - Blackston, Max
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Présentation Brand Love Is Not Enough Format Broché
- Livre Science humaines et sociales, Lettres
Résumé : 1. What are Brands' Attitudes 2. The Theory of Relational Branding 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. Consumer Brand Relationships and Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Modeling CBR and the Value of Branded Businesses Appendix: Researching Brand Relationships
Biographie: Max Blackston is a founding partner at BlackBar Consulting, USA. He is a brand strategist, market researcher, and consumer psychologist with a long track record of innovation in the consumer sciences. His work, where he conceptualized the first original theory of consumer brand relationships, has gained wide recognition both in the academic world and by fellow practitioners, and has been published and reprinted in many countries.
Sommaire: Max Blackston is a founding partner at BlackBar Consulting, USA. He is a brand strategist, market researcher, and consumer psychologist with a long track record of innovation in the consumer sciences. His work, where he conceptualized the first original theory of consumer brand relationships, has gained wide recognition both in the academic world and by fellow practitioners, and has been published and reprinted in many countries.