Practical Guide to Ethics in Public Relations - Luttrell, Regina

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Résumé :
Foreword by Teresa N. Dougherty, APR Preface Part I - Ethics in Public Relations Chapter 1 - Why Ethics Matter Chapter 2 - Ethics in Public Relations Part II - Public Relations Society of America's Code of Ethics Chapter 3 - Advocacy Chapter 4 - Honesty Chapter 5 - Expertise Chapter 6 - Independence Chapter 7 - Loyalty Chapter 8 - Fairness Chapter 9 - Ethics Matter, Choose Action Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 - Walking the Encryption Tightrope: Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 - An Analysis of Starbucks' Race Together Initiative Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing...

Biographie:
Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication....

Sommaire:
Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication....