Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind - Schmitt, Bernd H.
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Présentation Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind Format Relié
- Livre Économie
Résumé :
Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small thinkthe inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.
Biographie:
Bernd H. Schmitt is a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide.