Creating Experience Value in Tourism -

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Résumé :
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available...

Biographie:
- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives...

Sommaire:
- Provides a new chapter addressing value creation and resource configuration...