Marketing - Rosalind Masterson
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtre5,84 €
Occasion · Comme Neuf
LIVRAISON RAPIDE
Ce vendeur propose la livraison entre 3 et 5 jours
- Livraison GRATUITE
- Livré entre le 27 et le 29 juillet
Livré gratuitement chez vous en 2 semaines. Article comme neuf, non utilisé. 2 millions de ventes réalisées en 5 ans, merci de votre confiance ! Découvrez les avis (https://fr.shopping.rakuten.com/feedback/momox) de nos clients.
Nos autres offres
-
-
3,74 €
Occasion · Comme Neuf
Option Express : Chez vous le 28/07 (?)
-
Livraison : 3,29 €
Gratuits dès 15,00 € chez ce vendeur - Livré entre le 27 et le 31 juillet
Edition 2014. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives.
Voir le détail de l'annonce -
Livraison : 3,29 €
-
25,90 €
Occasion · Comme Neuf
- Livraison : 3,99 €
4,5/5 sur 10 ventesAVEC BLISTER
Voir le détail de l'annonce
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Marketing de Rosalind Masterson Format Broché - Livre
0 avis sur Marketing de Rosalind Masterson Format Broché - Livre
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
Présentation Marketing de Rosalind Masterson Format Broché
- Livre
Résumé : *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf? and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy - a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: (*interactivity only available through Vitalsource eBook)
Biographie: Rosalind Masterson was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. This book came about as part of an extensive re-design of the university's core first year undergraduate module: Principles of Marketing. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years. Rosalind's commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ran her own marketing consultancy and freelance copywriting business for ten years.
Sommaire:
PART I: This is Marketing Chapter 1: Marketing today Chapter 2: The marketing environment PART II: Making Sense of Markets Chapter 3: Buyer behaviour Chapter 4: Market segmentation, targeting and positioning Chapter 5: Marketing research PART III: The Marketing Mix Chapter 6: Product Chapter 7: Service products Chapter 8: Promotion (marketing communications) Chapter 9: Place Chapter 10: Price PART IV: Managing Marketing Chapter 11: Building brands using the international marketing mix Chapter 12: Marketing planning
Détails de conformité du produit
Personne responsable dans l'UE