Advanced Analytics Methodologies - Michele Chambers

Résumé :

Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically jump the gap between their organization's current analytical capabilities and where those organizations need to be. Step by step, it helps readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities.

Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to:

• Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy
• Link key business objectives with core characteristics of your organization, value chain, and stakeholders
• Take advantage of game changing opportunities before competitors do
• Effectively integrate the managerial and operational aspects of analytics
• Measure performance with dashboards, scorecards, visualization, simulation, and more
• Prioritize and score prospective analytics projects
• Build an effective Analytic Program Office to make your roadmap persistent
• Update and revise your roadmap for new needs and technologies

Biographie:
MICHELE CHAMBERS (Charlotte, NC), an entrepreneurial executive with 25 years of technology experience, serves as Chief Strategy Officer at Revolution Analytics, which delivers a commercial, enterprise ready R platform for high performance analytics. There, she is responsible for corporate strategy, product management and product marketing. She was formerly General Manager & Vice President of Big Data Analytics at IBM, where she successfully launched several lines of businesses, including the Advanced Analytic Solutions at Netezza that drove dollars80M in revenue in just six months. The co-author of Big Data Big Analytics, she holds an MBA from Duke. THOMAS DINSMORE (Newton, MA) is Director of Product Management at Revolution Analytics. Until recently, he served as Analytics Solution Architect on the IBM Big Data Advanced Analytic Solutions team. Dinsmore has 25+ years of experience in predictive analytics, and has led or contributed to pioneering analytic solutions for organizations including AT&T, Banco Santander, Citbank, Dell, J.C.Penney, Monsanto, Morgan Stanley, Office Depot, Sony, Staples, United Health Group, UBS and Vodafone.

Sommaire:
1. Analytics Can Supercharge Your Business Strategy 2. A Glimpse into the Analytics Era 3. The Analytics Era 4. The Analytics Maturity Model is Dead 5. Analytic Applications 6. Analytic Tools and Methods 7. Analytic Enablers 8. Prerequisites 9. Enumerate Business Activities 10. Identify Analytic Opportunities 11. Detail Analytic Projects 12. Summarize Analytic Projects 13. Prioritize Analytic Projects 14. Quick Wins 15. The Analytic Program Office 16. Measuring Success 17. Updating and Revising the Roadmap 18. Conclusion The definitive, university-level guide to advanced business analytics methodologies for every sophisticated student, researcher, and practitioner