Think Bigger: Developing a Successful Big Data Strategy for Your Business - Mark van Rijmenam

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Auteur(s) : Mark van Rijmenam

Editeur : Harpercollins Leadership

Langue : Anglais

Parution : 01/04/2014

Format : Moyen, de 350g à 1kg

Nombre de pages : 288

Expédition : 568

Dimensions : 23.6 x 15.9 x 3.0

ISBN : 0814434150

Résumé :

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.

Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries--and where opportunities can be found.

Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Biographie:

MARK VAN RIJMENAM is founder of the leading big data knowledge platform, Big Data Startups. He is a public speaker and a sought-after strategist who advises major organizations on how to develop their own customized big data strategies

Sommaire:

Contents

1 The History of Big Data 1

The Twentieth Century 1

The Twenty-First Century 2

2 What Is Big Data? 5

Explanation of the 7Vs 5

Eight Realities of Big Data You Should Already Know 12

The Impact of Big Data on Society 19

Takeaways 21

3 Big Data Trends 23

On-the-Go Big Data 25

Big Real-Time Data 31

The Internet of Things 36

The Quantified-Self 43

Big Social Data 46

Public Big Data 50

Gamification 53

Takeaways 57

4 Big Data Technologies 58

Hadoop HDFS and MapReduce 59

Open-Source Tools 60

viii Contents

Big Data Tools and Types of Analysis 62

Takeaways 70

5 Big Data Privacy, Ethics, and Security 71

Big Data Privacy 73

Big Data Ethics 80

Big Data Security 84

Takeaways 91

6 Big Data in Your Organization 93

Key Characteristics of Information-Centric

Organizations 96

Some Generic Big Data Uses 98

Big Data and Return on Investment (ROI) 104

Big Data on the Balance Sheet 106

Internal Big Data Opportunities 107

Big Data Roadmap 123

Big Data Competencies Required 127

Small and Medium Enterprises (SMEs) Can Achieve

Remarkable Results with Big Data 141

Governance for the Accuracy of Big Data 143

Takeaways 147

7 Big Data by Industry 149

Agriculture Industry 149

Automotive Industry 153

Consumer Goods 157

Education Industry 161

Energy Industry 165

Financial Services Industry 169

Gaming Industry 174

Healthcare Industry 178

Legal Profession 183

Manufacturing Industry 185

Not-for-Profit Sector 189

Media and Entertainment Industry 194

Oil and Gas Industry 198

Contents ix

Public Sector 201

Retail Industry 207

Telecom Industry 211

Transportation Industry 216

Travel and Leisure Industry 220

Takeaways 223

8 The Future of Big Data 225

Glossary 233

Notes 241

Index 265

About the Author 278