Commercial Data Mining - David Nettleton
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtre72,99 €
Occasion · Comme Neuf
Ou 18,25 € /mois
- Livraison : 25,00 €
- Livré entre le 17 et le 27 avril
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Commercial Data Mining de David Nettleton Format Broché - Livre Économie
0 avis sur Commercial Data Mining de David Nettleton Format Broché - Livre Économie
Donnez votre avis et cumulez 5
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Dragon Quest 8 - Guide Stratégique Officiel
23 avis
Occasion dès 42,15 €
-
Cosaan =: Les Origines (La Civilisation Sereer) (French Edition)
Occasion dès 89,00 €
-
In The American West 40th Anniversary Edition
Neuf dès 80,00 €
Occasion dès 194,68 €
-
Animal Crossing: New Horizons Official Complete Guide
3 avis
Neuf dès 84,94 €
-
Pierre Molinier
Occasion dès 75,00 €
-
Bill Brandt: Shadow & Light
Occasion dès 63,67 €
-
Love On The Left Bank
1 avis
Neuf dès 40,50 €
-
Larousse Menager Illustre 1926
Occasion dès 50,00 €
-
Helen Levitt
Neuf dès 49,70 €
Occasion dès 44,00 €
-
Karsh: A Biography In Images
Neuf dès 44,20 €
Occasion dès 42,57 €
-
Writing The Book Of The World
Neuf dès 43,22 €
-
Frederic Bazille And The Birth Of Impressionism
1 avis
Neuf dès 44,66 €
-
Rethinking Metaphysics
Neuf dès 40,13 €
-
Prosperity Without Growth
Neuf dès 37,87 €
-
Textes Allemands : Classes Terminales
1 avis
Occasion dès 40,00 €
-
The Collected Works Of Chögyam Trungpa, Volume 9
Neuf dès 58,54 €
-
The Art Of Plein Air Painting
Neuf dès 40,25 €
-
Woman In The Mirror
Occasion dès 44,00 €
-
Logic, Language, And Meaning, Volume 2
Neuf dès 60,11 €
Occasion dès 79,45 €
-
Warhol Underground
1 avis
Occasion dès 90,00 €
Produits similaires
Présentation Commercial Data Mining de David Nettleton Format Broché
- Livre Économie
Résumé : 1. Introduction2. Business Objectives3. Data Quality4. Data Representation5. Possible Sources of Data and Information6. Selection of Variables and Factors7. Data Sampling8. Data Analysis9. Modeling10. The Data Mart - Structured Data Warehouse11. Querying, Report Generation and Executive Information Systems12. Analytical CRM - Customer Relationship Analysis13. Website Analysis and Internet Search14. Online Social Network Analysis15. Web Search Trend Analysis16. Creating your own Environment for Commercial Data Analysis17. SummaryAppendices, Case Studies
Biographie:
David F. Nettleton has more than 25 years of experience in IT system development, specializing in databases and data analysis. He has a Bachelor of Science degree in Computer Science, Master of Science degree in Computer Software and Systems Design and a Ph.D. in Artificial Intelligence. He has worked for IBM as a Business Intelligence Consultant, among other companies. In 1995 he founded his own consultancy dedicated to commercial data analysis projects, working in the Banking, Insurance, Media, Industry and Health Sectors. He has published over 40 articles and papers in journals, national and international congresses and magazines, and has given many presentations in conferences and workshops. He is currently a contract researcher at the Universitat Pompeu Fabra, Barcelona, Spain and at the IIIA-CSIC, Spain, specializing in data mining applied to online social networks and data privacy. Dr. Nettleton was born in England and lives in Barcelona, Spain since 1988....
Sommaire: Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.
Détails de conformité du produit
Personne responsable dans l'UE