Best, B: Promoting Your School Pocketbook -

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Résumé :
Shows schools how to manage their public profile. Beginning with a look at the desired profile, this book goes on to present a practical strategy, with real-life case studies, for transforming how a school is perceived. It concludes with a self-evaluation tool and details of further resources.

Biographie:
Authors Brin Best, Macia Grebot and Isabella Donnelly share among them considerable experience in marketing, communications and publicity. Brin was formerly a school press/development officer, Isabella led an LEA marketing team, supporting schools in devising and implementing marketing and communication strategies, while Macia has worked as a senior manager in both the maintained and independent sectors.

Sommaire:
Devising and Implementing Your Strategy Getting your strategy right, recognising existing work, high status, headteacher's role, stakeholder liaison, congruence, the 12-step framework from agreeing and implementing your vision to evaluating, modifying and revisiting Managing the Media The power of the media, understanding how it works, contacts, getting organised, news releases, monitoring, evaluating and improving coverage, radio and television, dealing with the media in a crisis Promotional Opportunities The role of promotional material, the prospectus, the school newsletter, using and developing the website, open events, work in the community, managing the parental grapevine, easily missed opportunities. School Case Studies Real examples showing how eight different schools successfully promoted themselves or improved their image Self-evaluation Tool Use the self-evaluation tool to assess the current situation, identify what you need to do and judge progress.