BUSN (with CourseMate, 1 term (6 months) Printed Access Card) - Marcella (Santa Monica College) Kelly

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Résumé :
Created through a student-tested, faculty-approved review process with over 2,000 students and faculty, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in 17 succinct chapters, including a unique chapter on business communication.BUSN directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, and tightly integrated resources, such as Enhanced CourseMate, an interactive teaching and learning solution, and the latest news feeds help sharpen business, study, and communication skills.

Biographie:
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Sommaire:
Part I: THE BUSINESS ENVIRONMENT. 1. Business Now: Change Is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS. 6. Business Formation: Choosing the Form That Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS. 8. Accounting: Decision Making by the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS. 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top-Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting It All Together. Personal Finance Appendix. Online Appendices. Labor Unions & Collective Bargaining. Business Law.