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Présentation Complex Engineering Service Systems Format Broché
- Livre Économie
Résumé : Irene Ng is the Professor of Marketing Science at the University of Exeter Business School, the ESRC/Advanced Institute of Management Research (AIM) Service Fellow and Visiting Research Fellow at the University of Cambridge. Professor Ng was a business practitioner for more than 10 years before switching to an academic career. During her time in industry she occupied a number of senior positions rising to become CEO of the SA Tours group of companies (Singapore, Malaysia, China and UK) and founded Empress Cruise Lines, a company with an annual turnover of USD250m. Glenn Parry received his PhD from the University of Cambridge and has worked as a Strategy Consultant for L.E.K. Consulting and as a Senior Research Fellow at the University of Warwick and University of Bath. His research in the areas of transformation, resource, through-life-cost and metrics is characterised by a strong practical focus. He has worked with leading companies including Airbus, Atkins Global, BAE Systems, Balfour Beatty, BMW, Daimler and Rolls-Royce. He is on the editorial board of the Journal of Enterprise Transformation and is co-editor of the automotive book Build To Order: The Road to the 5-Day Car, published by Springer. Glenn is now Principal Lecturer in Strategy and Operations Management at Bristol Business School, part of theUniversity of the West of England. Duncan McFarlane is Professor of Service and Support Engineering and heads the Distributed Information & Automation Lab at the University of Cambridge. His research interests include automated identification systems and their application...
? Irene's research interest lies in the concept of value: understanding, delivering, designing, pricing, contracting and innovating based on value, as well as delivering value in complex service systems. She has published in numerous international journals in the domains of engineering, management, marketing, information systems, economics, education and sociology and she is the author of the book The Pricing & Revenue Management of Services: A Strategic Approach. She is also a consultant and advisor to several organizations in the UK, Italy, Sweden, South Africa, Singapore and Malaysia.
Biographie:
product and service information systems...
Sommaire:
industrial automation systems...
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