Adobe Creative Team: Adobe Target Classroom in a Book -

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Résumé :
In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them.

Classroom in a Book?, the best-selling series of hands-on software training workbooks, helps students learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Biographie:
Brian Hawkins has been in the optimization and personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (later Test&Target, now part of the Adobe Target solution) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients. He is now a partner at Web Analytics Demystified in Chicago.