Entrepreneurial Small Business - Jerome Katz

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Résumé :
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.Entrepreneurial Small Business focuses on the small businesses students might actually start.

Sommaire:
Part One Entrepreneurs and Ideas: The Basis of Small Business 1. Small Business: Its Opportunities and Rewards 2. Small Business Entrepreneurs: Characteristics and Competencies 3. Small Business Environment: Managing External Relations 4. Small Business Ideas: Creativity, Opportunity, and Feasibility Part Two Small Business Paths and Plans 5. Small Business Entry: Paths to Part-Time Entrepreneurship 6. Small Business Entry: Paths to Full-Time Entrepreneurship 7. Small Business Strategies: Imitation with a Twist 8. Business Plans: Seeing Audiences and Your Business Clearly Part Three Marketing in the Small Business 9. Small Business Marketing: Product and Pricing Strategies 10. Small Business Promotion: Capturing the Eyes of Your Market 11. Small Business Pricing, Distribution, and Location Part Four Cash, Accounting, and Finance in the Small Business 12. Small Business Accounting: Projecting and Evaluating Performance 13. Cash: Lifeblood of the Business 14. Small Business Finance: Using Equity, Debt, and Gifts 15. Assets: Inventory and Operations Management 16. Small Business Protection: Risk Management and Insurance Part Five Management and Organization in the Small Business 17. Legal Issues: Recognizing Your Small Business Needs 18. Human Resource Management: Small Business Considerations