Law & Advertising - Fueroghne, Dean K.
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Présentation Law & Advertising de Fueroghne, Dean K. Format Relié
- Livre Économie
Résumé :
Foreword by Stephen P. Durchslag Preface Chapter 1. An Overview of Advertising Regulation PART 1: THE GENERAL LANDSCAPE OF LAWS RELATING TO ADVERTISING Chapter 2. The Federal Trade Commission's Role in Advertising Regulation Chapter 3. Specific Forms of Concern under The Federal Trade Commission Act Chapter 4. The Client-Agency Relationship Chapter 5. The Internet PART 2: THE BROAD ISSUES RELATING TO ADVERTISING Chapter 6. Comparative Advertising Chapter 7. The Rights of Privacy and Publicity Chapter 8. Advertising's Role in Products Liability PART 3: SPECIFIC ISSUES RELATING TO ADVERTISING Chapter 9. Copyright Regulation Chapter 10. Trademark Regulation Chapter 11. Contests and Lotteries Chapter 12. Guarantees and Warranties Chapter 13. Special Areas?of Advertising Concern Notes on Cites Glossary Advertising Regulation Resources Index About The Author...
Biographie:
Dean K. Fueroghne has been in advertising for over forty-five years, working as an art director, advertising manager, and creative director for agencies including Ogilvy & Mather, DDB/Needham, Bozell/Jacobs, and as president of his own agency, Mousetrap Advertising and Marketing. His clients have included Microsoft, Hyatt Hotels, Jaguar Automobiles, AT&T, Taco Bell, McKesson, 20th Century Fox, Sebastiani & Sons Winery, and Alpine Car Audio, among others. He has taught advertising law at the University of California at Los Angeles and was adjunct professor at Pierce College in California. Fueroghne has also testified as an expert witness in numerous marketing and advertising-related court cases....
Sommaire: Foreword by Stephen P. Durchslag
Preface
Chapter 1. An Overview of Advertising Regulation
PART 1: THE GENERAL LANDSCAPE OF LAWS RELATING TO ADVERTISING
Chapter 2. The Federal Trade Commission's Role in Advertising Regulation
Chapter 3. Specific Forms of Concern under The Federal Trade Commission Act
Chapter 4. The Client-Agency Relationship
Chapter 5. The Internet
PART 2: THE BROAD ISSUES RELATING TO ADVERTISING
Chapter 6. Comparative Advertising
Chapter 7. The Rights of Privacy and Publicity
Chapter 8. Advertising's Role in Products Liability
PART 3: SPECIFIC ISSUES RELATING TO ADVERTISING
Chapter 9. Copyright Regulation
Chapter 10. Trademark Regulation
Chapter 11. Contests and Lotteries
Chapter 12. Guarantees and Warranties
Chapter 13. Special Areas?of Advertising Concern
Notes on Cites
Glossary
Advertising Regulation Resources
Index
About The Author
Détails de conformité du produit
Personne responsable dans l'UE