Digitalizing Consumption -

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Résumé :
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management....

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TABLE OF CONTENTS

1. Digitalizing consumption: Introduction. Franck Cochoy, Universit? Toulouse Jean Jaur?s, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas S?rum, University of Gothenburg, Sweden.
2. Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France.
3. Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland.
4. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-S?bastien Vayre, Universit? Toulouse Jean Jaur?s, France; Lucie Larnaudie, Centre Universitaire Jean-Fran?ois Champollion, France and Aude Dufresne, Universit? de Montr?al, Canada.
5. Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom.
6. Promoting ethical consumption: The construction of smartphone apps as 'ethical' choice prescribers. Lena Hansson, University of Gothenburg, Sweden.
7. Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden.
8. Write something: The shaping of ethical consumption on Facebook. Niklas S?rum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden.
9. Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden.
10. Marketing and cyberspace: William Gibson's view. Barbara Czarniawska, University of Gothenburg, Sweden.
11. Digital advertising campaigns and the branded economy. Gustav Sj?blom, Chalmers University of Technology, Sweden; Oskar Broberg, University of Gothenburg, Sweden and Ann-Sofie Axelsson, University of Bor?s, Sweden.
12. From the logs of QR-code readers: A socio-log-y of digital consumption. Franck Cochoy, Universit? Toulouse Jean Jaur?s, France and Jan Smolinski, Universit? Toulouse Jean Jaur?s, France.