Managing Startups -

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Résumé :

• Preface
Foreword Lean Startup
Chapter 1: How We Fooled Ourselves into Delaying Our Startup's Launch Chapter 2: How to Build It: Lean Prototyping Techniques for Hardware Chapter 3: How Many Metrics Do You Need to Run Your Startup? Chapter 4: The Lean Stack MVP-A Different Approach Chapter 5: Software Inventory Chapter 6: How to Get Out of the Building with the Validation Board
Business Models Chapter 7: MBA Mondays: Revenue Models-Commerce Chapter 8: Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades Chapter 9: Why Churn Is So Critical to Success in SaaS Chapter 10: Achieving the Network Effect: Solving the Chicken or the Egg Chapter 11: Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks Chapter 12: Business Model Canvas for Puppies (Part I) Customer Discovery and Validation Chapter 13: All Customers Are Not Created Equal Chapter 14: You Shouldn't Use a Survey If... Chapter 15: A Perfect Use for Personas Chapter 16: Fucking Ship It Already: Just Not to Everyone at Once Chapter 17: Stop Validating Your Product Chapter 18: Using Surveys to Validate Key Startup Decisions Marketing: Demand Generation and Optimization Chapter 19: Very Basic Startup Marketing Chapter 20: The Ultimate Guide to Startup Marketing Chapter 21: What the Highest-Converting Websites Do Differently Chapter 22: Understanding the Customer Buying Cycle and Triggers Chapter 23: Building It Is Not Enough: Five Practical Tips on User Acquisition Chapter 24: Introduction to A/B Testing for Landing Pages Chapter 25: You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App Sales, Marketing, and PR Management Chapter 26: At Times Not Losing Is as Important as Winning Chapter 27: Nine Ways to Make Your Startup Grow Virally Chapter 28: Our PR Stinks: Here's What Your Startup Can Learn from It Chapter 29: Some Tips for Interacting with the Press Chapter 30: Startup Branding: A Practical Guide for Entrepreneurs Product Management/Product Design Chapter 31: Sometimes It's Not the Change They Hate Chapter 32: What You Will/Won't Learn from Usability Testing Chapter 33: Product Marketing Contribution Chapter 34: Time-Boxing Product Discovery Chapter 35: Product Management Then and Now Chapter 36: Live-Data Prototypes Versus Production Chapter 37: Continuous Discovery Chapter 38: The Role of Product Managers Chapter 39: Why Companies Should Have Product Editors, Not Product Managers Chapter 40: Five Outsourcing Mistakes That Will Kill Your Startup Business Development and Scaling Chapter 41: Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements Chapter 42: A Recipe for Growth: Adding Layers to the Cake Funding Strategy Chapter 43: Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future Chapter 44: Why Do VCs Have Ownership Targets? And Why 20%? Chapter 45: How to Evaluate Firms for a Seed VC Syndicate Chapter 46: A Choir of Angel Investors Sing Different Parts Chapter 47: Super Pro-Rata Rights Aren't Super Company Culture, Organizational Structure, Recruiting, and Other HR Issues Chapter 48: Getting Promoted Too Quickly Chapter 49: Recruiting Developers? Create an Awesome Candidate Experience Chapter 50: Startups: Stop Trying to Hire Ninja-Rockstar Engineers Chapter 51: How to Hire Hackers: A Realistic Guide for Startups Chapter 52: MBA Mondays: Best Hiring Practices Chapter 53: How to Design a Successful Interview Process for Hiring Top Talent Chapter 54: Snake-Oil Startup Recruiting Chapter 55: Recruiting and Culture (MBA Mondays Guest Post) Chapter 56: Firing Chapter 57: MBA Mondays: Asking an Employee to Leave the Company Chapter 58: The Board of Di...

Biographie:


• Preface
Foreword Lean Startup
Chapter 1: How We Fooled Ourselves into Delaying Our Startup's Launch Chapter 2: How to Build It: Lean Prototyping Techniques for Hardware Chapter 3: How Many Metrics Do You Need to Run Your Startup? Chapter 4: The Lean Stack MVP-A Different Approach Chapter 5: Software Inventory Chapter 6: How to Get Out of the Building with the Validation Board
Business Models Chapter 7: MBA Mondays: Revenue Models-Commerce Chapter 8: Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades Chapter 9: Why Churn Is So Critical to Success in SaaS Chapter 10: Achieving the Network Effect: Solving the Chicken or the Egg Chapter 11: Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks Chapter 12: Business Model Canvas for Puppies (Part I) Customer Discovery and Validation Chapter 13: All Customers Are Not Created Equal Chapter 14: You Shouldn't Use a Survey If... Chapter 15: A Perfect Use for Personas Chapter 16: Fucking Ship It Already: Just Not to Everyone at Once Chapter 17: Stop Validating Your Product Chapter 18: Using Surveys to Validate Key Startup Decisions Marketing: Demand Generation and Optimization Chapter 19: Very Basic Startup Marketing Chapter 20: The Ultimate Guide to Startup Marketing Chapter 21: What the Highest-Converting Websites Do Differently Chapter 22: Understanding the Customer Buying Cycle and Triggers Chapter 23: Building It Is Not Enough: Five Practical Tips on User Acquisition Chapter 24: Introduction to A/B Testing for Landing Pages Chapter 25: You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App Sales, Marketing, and PR Management Chapter 26: At Times Not Losing Is as Important as Winning Chapter 27: Nine Ways to Make Your Startup Grow Virally Chapter 28: Our PR Stinks: Here's What Your Startup Can Learn from It Chapter 29: Some Tips for Interacting with the Press Chapter 30: Startup Branding: A Practical Guide for Entrepreneurs Product Management/Product Design Chapter 31: Sometimes It's Not the Change They Hate Chapter 32: What You Will/Won't Learn from Usability Testing Chapter 33: Product Marketing Contribution Chapter 34: Time-Boxing Product Discovery Chapter 35: Product Management Then and Now Chapter 36: Live-Data Prototypes Versus Production Chapter 37: Continuous Discovery Chapter 38: The Role of Product Managers Chapter 39: Why Companies Should Have Product Editors, Not Product Managers Chapter 40: Five Outsourcing Mistakes That Will Kill Your Startup Business Development and Scaling Chapter 41: Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements Chapter 42: A Recipe for Growth: Adding Layers to the Cake Funding Strategy Chapter 43: Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future Chapter 44: Why Do VCs Have Ownership Targets? And Why 20%? Chapter 45: How to Evaluate Firms for a Seed VC Syndicate Chapter 46: A Choir of Angel Investors Sing Different Parts Chapter 47: Super Pro-Rata Rights Aren't Super Company Culture, Organizational Structure, Recruiting, and Other HR Issues Chapter 48: Getting Promoted Too Quickly Chapter 49: Recruiting Developers? Create an Awesome Candidate Experience Chapter 50: Startups: Stop Trying to Hire Ninja-Rockstar Engineers Chapter 51: How to Hire Hackers: A Realistic Guide for Startups Chapter 52: MBA Mondays: Best Hiring Practices Chapter 53: How to Design a Successful Interview Process for Hiring Top Talent Chapter 54: Snake-Oil Startup Recruiting Chapter 55: Recruiting and Culture (MBA Mondays Guest Post) Chapter 56: Firing Chapter 57: MBA Mondays: Asking an Employee to Leave the Company Chapter 58: The Board of Di...

Sommaire:


• Preface
Foreword Lean Startup
Chapter 1: How We Fooled Ourselves into Delaying Our Startup's Launch Chapter 2: How to Build It: Lean Prototyping Techniques for Hardware Chapter 3: How Many Metrics Do You Need to Run Your Startup? Chapter 4: The Lean Stack MVP-A Different Approach Chapter 5: Software Inventory Chapter 6: How to Get Out of the Building with the Validation Board
Business Models Chapter 7: MBA Mondays: Revenue Models-Commerce Chapter 8: Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades Chapter 9: Why Churn Is So Critical to Success in SaaS Chapter 10: Achieving the Network Effect: Solving the Chicken or the Egg Chapter 11: Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks Chapter 12: Business Model Canvas for Puppies (Part I) Customer Discovery and Validation Chapter 13: All Customers Are Not Created Equal Chapter 14: You Shouldn't Use a Survey If... Chapter 15: A Perfect Use for Personas Chapter 16: Fucking Ship It Already: Just Not to Everyone at Once Chapter 17: Stop Validating Your Product Chapter 18: Using Surveys to Validate Key Startup Decisions Marketing: Demand Generation and Optimization Chapter 19: Very Basic Startup Marketing Chapter 20: The Ultimate Guide to Startup Marketing Chapter 21: What the Highest-Converting Websites Do Differently Chapter 22: Understanding the Customer Buying Cycle and Triggers Chapter 23: Building It Is Not Enough: Five Practical Tips on User Acquisition Chapter 24: Introduction to A/B Testing for Landing Pages Chapter 25: You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App Sales, Marketing, and PR Management Chapter 26: At Times Not Losing Is as Important as Winning Chapter 27: Nine Ways to Make Your Startup Grow Virally Chapter 28: Our PR Stinks: Here's What Your Startup Can Learn from It Chapter 29: Some Tips for Interacting with the Press Chapter 30: Startup Branding: A Practical Guide for Entrepreneurs Product Management/Product Design Chapter 31: Sometimes It's Not the Change They Hate Chapter 32: What You Will/Won't Learn from Usability Testing Chapter 33: Product Marketing Contribution Chapter 34: Time-Boxing Product Discovery Chapter 35: Product Management Then and Now Chapter 36: Live-Data Prototypes Versus Production Chapter 37: Continuous Discovery Chapter 38: The Role of Product Managers Chapter 39: Why Companies Should Have Product Editors, Not Product Managers Chapter 40: Five Outsourcing Mistakes That Will Kill Your Startup Business Development and Scaling Chapter 41: Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements Chapter 42: A Recipe for Growth: Adding Layers to the Cake Funding Strategy Chapter 43: Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future Chapter 44: Why Do VCs Have Ownership Targets? And Why 20%? Chapter 45: How to Evaluate Firms for a Seed VC Syndicate Chapter 46: A Choir of Angel Investors Sing Different Parts Chapter 47: Super Pro-Rata Rights Aren't Super Company Culture, Organizational Structure, Recruiting, and Other HR Issues Chapter 48: Getting Promoted Too Quickly Chapter 49: Recruiting Developers? Create an Awesome Candidate Experience Chapter 50: Startups: Stop Trying to Hire Ninja-Rockstar Engineers Chapter 51: How to Hire Hackers: A Realistic Guide for Startups Chapter 52: MBA Mondays: Best Hiring Practices Chapter 53: How to Design a Successful Interview Process for Hiring Top Talent Chapter 54: Snake-Oil Startup Recruiting Chapter 55: Recruiting and Culture (MBA Mondays Guest Post) Chapter 56: Firing Chapter 57: MBA Mondays: Asking an Employee to Leave the Company Chapter 58: The Board of Di...