Think Outside the Country - Yunker, John
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Présentation Think Outside The Country Format Broché
- Livre Économie
Résumé :
Succeed Globally. Passport Not Required. You don&rsquo...
Biographie:
John Yunker is a writer of short stories, novels, and plays. The Tourist Trail began as a short story by the same name and won the Phoebe Journal 2010 Fiction Prize. His full-length play Meat the Parents was a finalist in the 2014 Centre Stage New Plays Festival and 2015 AACT New Plays Contest semi-finalist. His one-act play Little Red House was published in the literary journal Mason's Road, and produced in 2014 by the Studio Players Theatre in Lexington, Kentucky. He is editor of the anthology Among Animals: The Lives of Animals and Humans in Contemporary Short Fiction and is co-founder of Ashland Creek Press, a publisher devoted to environmental and animal rights literature....
Sommaire:
t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global&mdash...
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