Accelerate Your Social Media - John Coupland

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Résumé :
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five key ACCELerators(TM) for you to realise return on investment. These are underpinned by what he refers to as tactical engagement strategies which enable you to blend your social media with your all-important off-line networking. No hype. 100% reality. Read this book, apply what John shares with you, and you will ACCELerate(TM) Your Social Media.

Biographie:
John Coupland is a multi-award winning e-business and networking professional with 25 years experience in blue chip companies - over 18 years in e-business. John lives and breathes on and off-line networking and has built up a large network since he left the corporate world in 2009. He is the founder of the South East London Business Network and London Global groups, amongst others, on social networks which have hundreds of members between them. His background is diverse and unique. With direct contacts worldwide, he is able to keep tabs on today's exciting, fast-paced and ever-changing world of social networking. John is based in London.

Sommaire:
Acknowledgments Foreword Introduction Chapter 1: People come first Chapter 2: Face-to-face networking is second to none Chapter 3: Each social network has its own character Chapter 4: Fail to plan, you plan to fail Chapter 5: Combat networking's biggest enemy: Time Chapter 6: Get tactical and make a difference Chapter 7: Credible Proof Chapter 8: Step on it My Credible Proof About the author

...John challenges serious business owners to look at how they engage with social media; to evaluate their goals and motivation; and to apply some well- considered strategies... -- Kevin Horlock. Dale Carnegie Training. John has written a practical and useful guide to social media. He takes the view that social media needs to complement your real world networking and reflect a personality and message consistent with your own or that of your business. He understands how to make this work and shares his experience and advice liberally - something we must all learn to do more of, when using social media. -- Dr Mike Clayton. Author of 'Smart to Wise', 'Brilliant Time Management' and six other books.