Beeronomics - Swinnen, Johan

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Résumé :
Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought, and how its strategic taxation and regulation helped shape the world.

Biographie:
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Sommaire:
Introduction: From Monastries to Multinationals and Back; 1 The World's Oldest Profession: Brewing in the Cradle of Civilization; 2 A Revolution Every Thousand Years: How Hops Jumpstarted Commercial Brewing in Medieval Europe; 3 The Brew that Launched a Thousand Ships: How Porter Paid for the British Royal Navy; 4 A Revolution Every Thousand Years, Part II: How Bottom-Fermentation Made Beer the Darling of the Scientific and Industrial Revolutions; 5 How TV Killed the Local Brewery; 6 Beer Monopoly: How the Belgian Beer Barons Dethroned the King; 7 Socialist Lubricant: Liberalization, Take-Overs, and Restructuring of the East European Brewery Industry; 8 The Belgian White: Reincarnation of an Old World Brew; 9 The Reinheitsgebot: Protection Against Competition or Contamination?; 10 From Land to Brand: How Nineteenth-Century Nationalist Politics Planted the Seeds for the Global Trademark Battle Over Budweiser; 11 The Great Convergence: The Fall of the Beer-Drinking Nation, the Rise of the Beer-Drinking World; 12 From Vodka to Baltika: Deciphering Russia's Recent Love Affair with Beer; 13 Trading Water or Terroir? The Changing Nature of the Beer Trade; 14 Craft Nation: How Belgium's Peasant Beers Became the Best in the World; 15 Hop Heads and Locaholics: Strategies of the American Craft Beer Movement