It's Personal - Eliscu, Andrea

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Résumé :
What physicians once resisted-formal marketing and communication programs used to meet the needs of their patients/customers-has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before. Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead. This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.

Biographie:
Andrea Eliscu, BS, RN, serves as President of Medical Marketing Inc., a healthcare marketing and public relations firm she co-founded in 1984. In this role, she provides leadership and guidance to clients throughout the country and also serves as a respected resource to local and national industry trade organizations and media on healthcare-related issues. Throughout her career, Andrea has authored three books: A+ Marketing: Proven Tactics for Success, as well as the popular Ready - Set - Market! and Position for Success! Strategic Marketing for Group Practices, all published by the Medical Group Management Association.With a passion for community and the advancement of health and wellness, Andrea has devoted her leadership, creativity and countless hours to a number of organizations, including, founder of the Orlando Dragon Boat Club, founder of the Dueling Dragons of Orlando (cops and kids) dragon boat team, advisory board of BB&T Central Florida, board of directors of OneBlood and board of directors of the Orlando Rowing Club. A graduate of Leadership Florida Class XIV, she also served on the Lt. Governor's Task Force for Education and was appointed a member of the WorkForce on Certificates of Need for the State of Florida. She previously served on the boards of the Florida Chamber of Commerce, the Healthy Florida Foundation, A Gift For Teaching and Cornerstone Hospice. She also served on the Council of Governors of the MD Anderson Cancer Center, Orlando, and as an advisor to the College of Health and Public Affairs at the University of Central Florida.Throughout her career, Andrea has received numerous awards and recognition for both her professional and volunteer achievements. These include the 2015 News 13 Public Service Hero of the Year Award...

Sommaire:
Andrea Eliscu, BS, RN, serves as President of Medical Marketing Inc., a healthcare marketing and public relations firm she co-founded in 1984. In this role, she provides leadership and guidance to clients throughout the country and also serves as a respected resource to local and national industry trade organizations and media on healthcare-related issues. Throughout her career, Andrea has authored three books: A+ Marketing: Proven Tactics for Success, as well as the popular Ready - Set - Market! and Position for Success! Strategic Marketing for Group Practices, all published by the Medical Group Management Association.With a passion for community and the advancement of health and wellness, Andrea has devoted her leadership, creativity and countless hours to a number of organizations, including, founder of the Orlando Dragon Boat Club, founder of the Dueling Dragons of Orlando (cops and kids) dragon boat team, advisory board of BB&T Central Florida, board of directors of OneBlood and board of directors of the Orlando Rowing Club. A graduate of Leadership Florida Class XIV, she also served on the Lt. Governor's Task Force for Education and was appointed a member of the WorkForce on Certificates of Need for the State of Florida. She previously served on the boards of the Florida Chamber of Commerce, the Healthy Florida Foundation, A Gift For Teaching and Cornerstone Hospice. She also served on the Council of Governors of the MD Anderson Cancer Center, Orlando, and as an advisor to the College of Health and Public Affairs at the University of Central Florida.Throughout her career, Andrea has received numerous awards and recognition for both her professional and volunteer achievements. These include the 2015 News 13 Public Service Hero of the Year Award...