Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Anne Janzer

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Résumé :
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
This completely revised, expanded edition includes:

Updated research and case studies reflecting the rapid growth of subscription-based businesses

Real-world examples of effective value nurturing strategies

A new chapter on the risks and challenges of subscription marketing





If your business has recurring revenue, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Biographie:
Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics.