Mapping Innovation: A Playbook for Navigating a Disruptive Age - Greg Satell

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Résumé :
Map the innovation space-and blaze a path to profits and growthCountless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies-a straight line to success!-and some are so technical that readers get lost before they begin. Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products-and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework-the Innovation Matrix-for discovering which type of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you'll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

Biographie:

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world's leading marketing services organizations. .

Sommaire:
Foreword by Dr. Bernard S. MeyersonAcknowledgementsIntroduction: The Mother of All DemosPart I: How Innovation Really HappensChapter 1: Innovation Is Never A Single EventChapter 2: Innovation Is CombinationPart II: Mapping The Innovation Space Chapter 3: The Innovation MatrixChapter 4: Developing New Business Models To Disrupt The MarketplaceChapter 5: Opening Up InnovationChapter 6: Innovating The Core-The 70/20/10 RuleChapter 7: Pursuing Innovation At ScalePart III: Innovation For The Digital Age Chapter 8:Leveraging Platforms To Access EcosystemsChapter 9: A New Era Of InnovationAfterword: Building Your Innovation PlaybookNotesIndex