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Présentation How To Succeed In The Relationship Economy de Matt Lindsay Format Relié
- Livre Économie
Résumé :
PREFACE The Relationship Economy Is Here MAKE DATA WORK FOR YOU (AND NOT AGAINST YOU) 1. Let Business People Lead the Data Teams 2. Rethink KPIs 3. Punch through the Big Data Hype 4. Start with the Basics BUILD VALUABLE RELATIONSHIPS 5. Don’...
Biographie:
MATT LINDSAY is president of one of the fastest-growing private companies in the United States, Mather Economics, which provides economic-consulting services to over five hundred news organisations in twelve countries, with the head office located in Atlanta, Georgia.
Matt has over twenty years of experience in helping businesses improve performance and drive revenue through economic modeling.
XAVIER VAN LEEUWE has over ten years of experience as a marketing executive at NRC, Telegraaf Media Groep, and de Persgroep. At the Amsterdam-based news organisation NRC, Xavier lead the transformation of his team by building a customer-centric and data-rich culture at a news organisation with 189 years of heritage. Prior to being a media executive, he worked for several years as a financial and political journalist in the Netherlands. Xavier started his career as a researcher for the United Nations in Geneva. He has been a speaker at several conferences in Europe, Asia, the United States, and South America. Xavier is an active marketing tech blogger for INMA.org and publishes a weekly free newsletter you can subscribe to at Changemediaforgood.com. Xavier holds a cum laude master’...
Sommaire:
t Break Up over Money 6. Find the Right Price to Attract New Customers 7. Stop Dating, Get Engaged 8. Understand Employees and Their Impact on Relationships SUSTAIN RELATIONSHIPS BY IMPROVING CUSTOMER EXPERIENCE 9. Sit Down at the Kitchen Table 10. Keep Investing in Relationships ANALYTICAL TOOLS TO INCREASE THE VALUE OF RELATIONSHIPS 11. Customer Lifetime Value (CLV) 13. Revenue and Audience-Volume Forecast Model 14. Comprehensive Data Gathering with Listener 15. Yield Management for Recurring Revenue 16. Acquisition Pricing CUSTOMER-EXPERIENCE TOOLS 17. D.school Methodology 18. Service Design 19. Active Listening 20. Needs Matrix CONCLUSION ABOUT THE AUTHORS ACKNOWLEDGMENTS SOURCES INDEX...
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