Business: A Changing World -

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Résumé :
An introductory business program that carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. It helps you explore topics and incorporate additional activities important to you and your students.

Biographie:
O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

Sommaire:
<h2>Part 1: Business in a Changing World </h2><h3>Chapter 1: The Dynamics of Business and Economics </h3><h3>Chapter 2: Business Ethics and Social Responsibility </h3><h3>Chapter 3: Business in a Borderless World </h3> <h2>Part 2: Starting and Growing a Business </h2><h3>Chapter 4: Options for Organizing Business</h3><h3>Chapter 5: Small Business, Entrepreneurship, and Franchising </h3> <h2>Part 3: Managing for Quality and Competitiveness </h2><h3>Chapter 6: The Nature of Management </h3><h3>Chapter 7: Organization, Teamwork, and Communication </h3><h3>Chapter 8: Managing Service and Manufacturing Operations </h3> <h2>Part 4: Creating the Human Resource Advantage</h2><h3>Chapter 9: Motivating the Workforce </h3><h3>Chapter 10: Managing Human Resources </h3> <h2>Part 5: Marketing: Developing Relationships</h2><h3>Chapter 11: Customer Driven Marketing </h3><h3>Chapter 12: Dimensions of Marketing Strategy </h3><h3>Chapter 13: Digital Marketing and Social Networking</h3> <h2>Part 6: Financing the Enterprise</h2><h3>Chapter 14: Money and the Financial System </h3><h3>Chapter 15: Accounting and Financial Statements </h3> <h3>Chapter 16: Financial Management and Securities Markets</h3> <h2>Appendices</h2><h3>Appendix A</h3><h3>Law Appendix</h3><h3>Personal Finance Appendix</h3><h3>Managing Information Appendix</h3>