Be the Innovators - Ling, Peter

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Résumé :
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Based on the belief that innovations change peopleas lives, Peter Ling provides insights into innovative individuals, companies and countries. He illustrates how to empower employees to engage in corporate mission, values and vision.

Biographie:
Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).

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