Coley, S: Proposal Writing -

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Résumé :
Throughout this book, readers are presented with agency/organizational analyses using a conceptual framework that is tied to a theoretical perspective about the desired outcomes. This framework provides the coherence for the book and assists individuals with the mechanics of writing and challenges them to understand why a particular strategy and with what desired and measurable outcome are they seeking. The book also conveys the new grantsmanship which is essential for navigating the economic, political, and social dimensions of proposal and grant writing.

The Fourth Edition is expanded and reorganized to follow greater coherence and logic in the presentation of the chapters. The new sections are:

@!fundamentals of proposal writing

@!the three lenses of proposal @!conceptualization

@!writing the proposal.

Biographie:

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that she served as provost and vice president for academic affairs at California State University Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing.