Tapping into the Crowd: How to create Competitive Advantage from the Inside Out - An Coppens

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Résumé :
With employee engagement at an all-time low, managers globally are looking at ways to be tap into the ideas of their workforce. It is disruptive to introduce crowdsourcing and gamification in creating competitive advantage and engagement of the employee base; yet it is the one obvious choice hidden in plain sight and with technology and timing completely ripe for this kind of adventure and engagement.





The book explores why it is good to look into these options and gives strategies on how to create winning results for you, your employees and your organisation. In today's society we are all more and more interconnected with a larger proportion of the population than ever wanting to make a difference.

Biographie:
An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design solutions and an online gamification community. The company is based in London and serving clients worldwide from well-known brands to smaller product focused SME's. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, marketing, HR, learning and productivity. Earlier this year she was recognized at the World HRD congress in Mumbai as a HR tech visionary.

Projects she has worked on included reviewing onboarding of sales staff and their recognition, assisting managers with getting ready for new hires, website gamification, gamification of an in-house learning curriculum, membership site gamification, etc. Increasing engagement is always our key focus.

She is an award winning business coach, speaker, learning & development professional and author. She is a prolific blogger on gamification through www.gamificationnation.com and tweets under her Twitter alter ego @GamificationNat. Her 3rd book called Gamification in business is available for download from http://bookboon.com/en/gamification-in-business-ebook.

In her career An has worked in learning and development and change management roles for Modern Times Group, Xigma Management Consultants, Philips Electronics and Arthur Andersen Business Consulting. She was a guest expert on the TV show How long will you live for RTE in Ireland. For 10 years An ran a successful business coaching practice in Cork, Ireland with B/Right Business Coaching. She holds a BA (Hon) in International Marketing and languages from Dublin City University and an MBA from the Open University Business School in the UK. She holds a gamification master qualification from the Engagement Alliance and has completed a number of online gamification courses.