Working With Agencies - Michael Sims
- Format: Relié Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreNos autres offres
-
3,74 €
Occasion · Bon État
Option Express : Chez vous demain (?)
-
Livraison : 3,29 €
Gratuits dès 15,00 € chez ce vendeur - Livré entre le 24 et le 28 juillet
Ancien livre de bibliothèque avec équipements. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives.
Voir le détail de l'annonce -
Livraison : 3,29 €
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Working With Agencies Format Relié - Livre Anglais
0 avis sur Working With Agencies Format Relié - Livre Anglais
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Call Me By Your Name. Film Tie-In
4 avis
Neuf dès 25,90 €
Occasion dès 2,20 €
-
Dictionnaire Français-Italien Et Italiano-Francese
Occasion dès 2,20 €
-
Wonder
4 avis
Neuf dès 23,85 €
Occasion dès 3,70 €
-
The Dharma Bums
Occasion dès 4,10 €
-
The Pumpkin Spice Café
5 avis
Neuf dès 3,19 €
Occasion dès 3,19 €
-
The Thirteenth Tale
Neuf dès 17,67 €
Occasion dès 2,50 €
-
Creation Lake
Neuf dès 27,80 €
Occasion dès 3,80 €
-
Wildfire
Neuf dès 14,58 €
Occasion dès 1,92 €
-
The Boy In The Striped Pyjamas
2 avis
Neuf dès 24,97 €
Occasion dès 2,00 €
-
Minimum Competence In Scientific English - Pap-Ebook
Neuf dès 23,00 €
Occasion dès 1,90 €
-
Précis De Grammaire Italienne
36 avis
Occasion dès 1,92 €
-
Nach Der Natur
Occasion dès 3,90 €
-
For Whom The Bell Tolls
Neuf dès 24,97 €
Occasion dès 3,54 €
-
Allemand
Occasion dès 3,02 €
-
El Otono Del Patriarca
1 avis
Occasion dès 3,39 €
-
On Fire - The Burning Case For A Green New Deal
Occasion dès 1,70 €
-
The Picture Of Dorian Gray
Neuf dès 11,64 €
Occasion dès 1,80 €
-
The Road
3 avis
Occasion dès 2,90 €
-
Dali, L'énigme Sans Fin
Occasion dès 3,15 €
-
L'intégrale Toefl Ibt - La Méthode De Référence Pour Réussir Son Toefl
1 avis
Occasion dès 2,50 €
Produits similaires
Présentation Working With Agencies Format Relié
- Livre Anglais
Résumé :
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Sommaire:
INTRODUCTION. ACKNOWLEDGEMENTS. 1. AGENCIES: CAN'T LIVE WITH THEM, CAN'T LIVE WITHOUT THEM. Understanding What you Want from an Agency. Understanding the Nature of your Organization. The Collaborative Spirit: The Essential Ingredient. Starting off on the Right Foot. Ensuring that the New Team Works Well Together. 2. HOW AN AGENCY WORKS BEHIND THE SCENES. Understanding how an Agency is Structured. Understanding the Creative Development Process. 3. SELECTING AN AGENCY. Preparation Before an Agency Review. Working with Third-Party Specialists. Guidelines on Agency Search and Selection. Meeting the Agency Face-to-Face. Post-Pitch Feedback. 4. BRIEFING AN AGENCY. The Value of the Briefing Process. The Role of the Different Briefing Stages. The Key Elements to the Brief. Four Principles for a Good Brief. The Hotspots of the Brief. Developing a Challenging Communications Proposition. Creating an Inspiring Briefing. 5. CHAMPIONING THE CREATIVE PRODUCT. How to Evaluate Creative. Providing Usable Feedback. Creating a Creatively Receptive Environment. Presenting Creative Effectively. 6. SMOOTHING THE WAY FOR EFFECTIVE CAMPAIGNS. Establishing Project Management Systems. Approval Procedures. Checking the Legal Aspects. Moving from Concepts to Campaign Execution Effectively. Managing Problems with a Creative Concept. 7. TAKING CARE OF THE FINANCES OF THE RELATIONSHIP. Different Agency Remuneration Structures. Working with Procurement. Contract or No Contract? Setting a Budget. How an Agency Works in Terms of Finances. 8. DEVELOPING A LONG-TERM RELATIONSHIP. Managing Creativity. Knowing the Friction Points. Balancing Success and Failure. Getting your Portfolio of Agencies to Work Together. Evaluating Agency Performance. EPILOGUE. REFERENCES. USEFUL INFORMATION SOURCES. ABOUT THE AUTHOR. INDEX.
Détails de conformité du produit
Personne responsable dans l'UE