The Kim Kardashian Principle - Jeetendr Sehdev

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Résumé :
Written by the leading global authority on celebrity branding, Jeetendr Sehdev explores the ways in which innovative companies can learn from the ways in which celebrities engage their extensive fan bases through social media. A new concept for companies still relying on the old rules of marketing.

Biographie:
Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.