Playing to Win - Lafley, A G

Sommaire:
s hard because it forces people and organizations to make specific choices about their future—...

Lafley and Martin have artfully combined two virtues that don't often mix: rigor and brevity. Winning strategy doesn't come from inspirational happy-talk; it comes from deeply substantive hard thinking, and they tell us how it's done, with many examples. The book is short, crisp, a pleasure to read. -- Fortune I doubt there are two more intelligent business minds out there than Lafley and Martin. Playing to Win meets the high expectations raised by those two names, and is the best business book I've read so far this year. -- Jack Covert, 800 CEO READ clear and effective -- WSJ.com (Wall Street Journal) Read their book. They, in turn, are sure to inspire you. -- Forbes.com I hate CEO books...[but]...this book totally rocks. It's a beautiful manual...a triumph. -- Tom Keene, Bloomberg TV This is a fascinating tale, featuring a cast of familiar brands, including Pampers, Tide and Olay, each of which went through a transformation under Mr. Lafley's eye. -- The Economist this new offering by former Procter & Gamble CEO Lafley (coauthor of The Game-Changer) and Martin (dean of the Rotman School of Management and author of Fixing the Game) is a clear standout...This collection of insights and captivating examples about strategy is a must-read for leaders at any level in the for-profit or not-for-profit world. -- Publishers Weekly Strategy lessons, 101... a manual for strategy practitioners. -- Financial Times The many stories from one of the biggest consumer goods firms in the world, with its many successes (and some failures too) along with the framework of the strategy to win, make this an interesting read. -- livemint.com a highly readable book that provides the reader with a very good understanding of the process and the real building blocks of value creation. -- Ottawa Business Journal Playing to Win: How Strategy Really Works--written by an impressive duo: forme