Ultimate Guide to Link Building - French, Garrett

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Auteur(s) : French, Garrett - Ward, Eric

Editeur : Mcgraw-Hill Education Ltd

Langue : Anglais

Parution : 01/03/2013

Format : Moyen, de 350g à 1kg

Nombre de pages : 300.0

Expédition : 511

Dimensions : 25.4 x 20.2 x 1.7

ISBN : 9781599184425

Résumé :

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

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Biographie:
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
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Sommaire:
Foreword by Mike Grehan
Introduction by Ken McGaffin
Eulogy to Eric Ward by Rand Fishkin
CHAPTER 1: A Brief Introduction to Search, Links, and Link Building
CHAPTER 2: What Makes a Website Link-Worthy?
CHAPTER 3: Link-Building Campaign Design
CHAPTER 4: Toward Effective Link-Building Campaign Metrics
CHAPTER 5: Linkable Assets
CHAPTER 6: Link Opportunity Types
CHAPTER 7: How to Conduct a Link Opportunity Analysis for Your Keyword Space
CHAPTER 8: Link Prospecting
CHAPTER 9: Understanding and Using Link Graph Tools by Russ Jones
CHAPTER 10: Automating Your Link Prospecting with RSS Aggregation
CHAPTER 11: List-Scrape Prospecting for Link Builders
CHAPTER 12: Link Prospect Qualification
CHAPTER 13: What Is Link Trust
CHAPTER 14: Relationship Building: Reciprocation, from Relationships to Links, and Developing Your Content Promotion Network
CHAPTER 15: Analyzing Market Pains to Create Highly Linkable Content
CHAPTER 16: Link Acquisition
CHAPTER 17: Tactics We Learned From Analyzing 12,000 Outreach Campaigns by Paul May
CHAPTER 18: Putting the Pieces Together: Link-Building Campaign Templates
CHAPTER 19: Tier 1 Publisher Links by Ross Hudgens
CHAPTER 20: Local Link Building: A guide to building links by working your existing relationships
CHAPTER 21: Bulk Outreach and Link Building
CHAPTER 22: Unlinked Mentions and Dropped Links
CHAPTER 23: Link-Building Tools
CHAPTER 24: Six Link-Building Lessons from Our Peers
CHAPTER 25: The Ultimate Guide to Link Buying by Julie Joyce...

Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from. - Debra Mastaler, President of alliance-link.com

Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills. - Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies

Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business. - Rand Fishkin, CEO of SEOmoz.org

Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium. - Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association

An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read! - Nick Stamoulis, Founder of SEO Firm BrickMarketing.com

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