Franchise Management for Dummies - Joyce Mazero

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Résumé :

Foreword xv

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 4

Where to Go from Here 4

Part 1: Wrapping Your Brain Around Franchising 5

Chapter 1: The Power of the Brand 7

Tracing the History of Franchising 7

What Is a Franchise, Anyway? 9

The effects of franchising on modern business 9

The success of franchising for business owners 10

What's the Big Deal with Brands? 11

Franchise Siblings: Three Types of Franchising 12

Traditional franchising 12

Business-format franchising 12

Social franchising 14

The Roles and Goals of Franchisors and Franchisees 15

Looking at the world through franchisor lenses 15

The franchisee's end of the bargain 16

Nuances of the Franchisor/Franchisee Relationship 18

Chapter 2: Franchises Come in Different Sizes 21

Getting Started with a Single Franchise 22

Where to start: It's two in the morning and you can't sleep 22

Sifting through the options 23

Paying attention to what's hot 25

Adding Franchises, One at a Time 27

Flying solo: Single-unit franchises 27

Growing a family one franchise at a time 28

Developing a Territory on Your Own 29

Becoming a Master Franchisee 32

The Area Rep: Master Franchise Lite 34

Sharing Risks and Rewards in a Joint Venture 35

Councils, Associations, Cooperatives, and Buying Groups 36

Buying Franchisor-Owned Locations 37

Chapter 3: Mirror, Mirror, on the Wall 41

Starting Your Own or Joining a Team 42

Consider the Pros and Cons 43

Advantages of making a franchise investment 43

Disadvantages of making a franchise investment 45

Being Realistic about Being a Franchisee 48

Looking in the Mirror: A Self-Evaluation 49

Are you willing and able to learn new skills? 49

Would you rather give or take orders? 50

Can you say goodbye to corporate perks? 51

How is your health? 51

Do you like people? 52

How much can you dish out and take on? 53

Consider your family and friends 53

Chapter 4: The Legal Issues 55

Franchise Regulation: A Little History 56

The State Regulatory Landscape 57

The Franchise Disclosure Document 58

What you will find in the FDD 58

The waiting period 59

The FDD, Item by Item 60

Calling out a few key items 71

How much can I make? 73

Additional information available when an FPR is provided 74

Understanding a franchise agreement 75

The franchisor's verbal promises 75

Finding professional advisors 75

Negotiating with a Franchisor 77

Part 2: Buying a Franchise 79

Chapter 5: Researching Franchise Opportunities 81

Digging Up the Good Information 82

The Internet is the place to start 83

Print directories 84

Publications to understand franchising 84

Attending trade shows and expositions 85

Hot and trendy, but does it have any legs? 86

The Role, Risk, and Benefits of Brokers 87

Do brokers work for you or the franchisor? 87

Deciding Whether to Buy Old or New 88

Sizing up an existing franchise 89

Investigating new franchise opportunities 91

Benchmarking Franchise Offerings 92

Going Back Home and Eyeing Locations 96

Chapter 6: Raising Capital: Wowing, Wrangling, and Winning 97

Examining Your Current Finances 98

Ask yourself some probing questions 98

Se...

Biographie:
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Sommaire:

Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.

Find handy resources?including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd...