Customer First, Value Next - Gromada, Mariusz

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Résumé :
STOP running campaigns. START scaling empathy. We are facing the Scalability GAP: Data volumes and customer contexts are growing exponentially, while your teams can only expand linearly. In this environment, the traditional approach of campaign madness - overwhelming customers with disconnected offers - is not just inefficient...

Biographie:
MARIUSZ GROMADA is a senior banking executive and builder with more than 20 years of experience at the intersection of customer strategy, data science, and technology in large-scale B2C environments. Currently serving as the Head of Customer Intelligence at a major bank in Poland, he helps turn customer-centric ambition into measurable growth through AI-driven personalization and pragmatic operating models that work in the real world - not just on slides.His work spans the full loop: understanding customer needs with analytical rigor, activating that insight through CRM and next-best-action orchestration, and measuring impact transparently. He is particularly focused on AI by design approaches that replace campaign noise with always-on relevance - keeping trust, control, and human value at the center.A Philosophy of Total OwnershipMariusz holds the conviction that we live in an era of unprecedented possibility, where the democratization of high-end tools and knowledge has collapsed barriers to creation. He believes that today, with enough discipline and curiosity, a single individual can achieve professional mastery across disparate fields - transforming from a narrow specialist into a versatile One-Man Army.His professional identity reflects this multidimensional approach:Executive Leadership: Transforming high-level strategies into scalable solutions. At a top-tier bank, Mariusz orchestrates complex Customer Intelligence ecosystems that serve millions of customers daily, bridging the gap between IT architecture and business goals.Writing & Publishing: With Customer First, Value Next, he offers a strategic playbook for the AI era. True to his philosophy, Mariusz personally oversaw the entire publishing process - from writing and translation to editing, DTP layout, and interior design - demonstrating total ownership of the final product.Industry Speaking: A recognized voice in the sector and a regular contributor to major forums (e.g., MIT Sloan Management Review, Forbes, Business Insider, European Financial Congress). Mariusz frequently takes the stage to debunk hype and share practical insights on AI adoption, digital transformation, and the future of customer growth.Software Engineering: Creator of mXparser (a global-standard math library with 5M+ downloads) and the Scalar mobile app (400k+ downloads). He doesn't just talk about technology...

Sommaire:
it erodes trust and burns budget. To succeed today, you don't need a better marketing calendar. You need a Personalization Factory. Customer First, Value Next is the executive playbook for creating an AI-driven organization that shifts from pushing products to serving needs. This is not a theoretical treatise. It's a proven strategy for leaders who recognize that in the era of AI, the most significant competitive advantage is maintaining humanity at scale. Inside this playbook, you will discover how to:End Campaign Madness: Replace disconnected offers with an always-on, intelligent conversation strategy tailored to the individual. Build the Personalization Factory: Implement the AI by Design & Real-Time by Design architectures (Senses, Brain, Voice). Master the CI-RM Framework: Deploy 16 practical analytical tactics - including Next Best Action (NBA) strategies and Incremental Uplift Modeling - to drive true, measured customer-centric growth. Measure What Matters: Shift from vanity metrics to Incremental ROI, Uplift, and Customer Lifetime Value (CLV). Scale Empathy: Use technology not to replace humans, but to augment their ability to serve millions of customers personally. This book offers dedicated paths for:The Executive Team (CEO, CCO, CMO, CFO) Growth & CRM Leaders (Head of CRM, Digital, Marketing) Data & Technology Leaders (CTO, CIO, Head of Data) Technology isn't just an automation&...