Deploy Empathy - Hansen, Michele

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Résumé :
With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more. Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love. - Jim Kalbach, author of The Jobs to Be Done Playbook Master customer interviewing (no people skills required!) Readers call this the most practical overview of customer research they've ever read because it gives you everything you need to start today:Ready-to-use interview scripts for discovery, retention, and cancellation conversations The beloved How to Talk So People Will Talk section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first) Clear frameworks for making sense of what you learn A real interview so you know what success looks like...

Biographie:
Michele Hansen is the co-founder of a software-as-a-service company, Geocodio. Prior to being an entrepreneur, Michele was a product manager. Michele is a frequent guest on podcasts and conference speaker. Originally from the US, she now lives in the Danish countryside. You can subscribe to the Deploy Empathy newsletter at deployempathy.com/newsletter....

Sommaire:
With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more. Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love. - Jim Kalbach, author of The Jobs to Be Done Playbook Master customer interviewing (no people skills required!) Readers call this the most practical overview of customer research they've ever read because it gives you everything you need to start today:Ready-to-use interview scripts for discovery, retention, and cancellation conversations The beloved How to Talk So People Will Talk section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first) Clear frameworks for making sense of what you learn A real interview so you know what success looks like...