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Avis sur Mastering Commtech Format Relié - Livre Économie
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Présentation Mastering Commtech Format Relié
- Livre Économie
Résumé : This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option. ...
Biographie: Part I: Setting the Context and Creating Urgency.- Why Companies Need to Get Started with the Digital Transformation of Their Communication.- Communications is Not Immune to Digital Disruption.- Part II: Introducing CommTech and Its Foundations.- CommTech: Enhancing Communication Impact through Stakeholder Journeys.- Data-Driven Controlling of Corporate Communications with CommTech.- CommTech to Enable Data-Informed Decisions.- Media Analytics &ndash...
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