PROPAGANDA - Bernays, Edward

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Résumé :
Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology to control society, even you. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. It sees the individual not only as a cell in the social organism but as a cell organized into the social unit. Touch a nerve at a sensitive spot and you get an automatic response from certain specific members of the organism. Study the mass manipulation methods outlined in this historic book that have been in use for 100 years. This 1928 edition is provided in a slim volume with full text at an affordable price. TABLE OF CONTENTS CHAPTER I ORGANIZING CHAOS 3 CHAPTER II THE NEW PROPAGANDA 7 CHAPTER III THE NEW PROPAGANDISTS 12 CHAPTER IV THE PSYCHOLOGY OF PUBLIC RELATIONS 18 CHAPTER V BUSINESS AND THE PUBLIC 24 CHAPTER VI PROPAGANDA AND POLITICAL LEADERSHIP 36 CHAPTER VII WOMEN'S ACTIVITIES AND PROPAGANDA 45 CHAPTER VIII PROPAGANDA FOR EDUCATION 48 CHAPTER IX PROPAGANDA IN SOCIAL SERVICE 53 CHAPTER X ART AND SCIENCE 56 CHAPTER XI THE MECHANICS OF PROPAGANDA 60...

Sommaire:
Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology to control society, even you. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. It sees the individual not only as a cell in the social organism but as a cell organized into the social unit. Touch a nerve at a sensitive spot and you get an automatic response from certain specific members of the organism. Study the mass manipulation methods outlined in this historic book that have been in use for 100 years. This 1928 edition is provided in a slim volume with full text at an affordable price. TABLE OF CONTENTS CHAPTER I ORGANIZING CHAOS 3 CHAPTER II THE NEW PROPAGANDA 7 CHAPTER III THE NEW PROPAGANDISTS 12 CHAPTER IV THE PSYCHOLOGY OF PUBLIC RELATIONS 18 CHAPTER V BUSINESS AND THE PUBLIC 24 CHAPTER VI PROPAGANDA AND POLITICAL LEADERSHIP 36 CHAPTER VII WOMEN'S ACTIVITIES AND PROPAGANDA 45 CHAPTER VIII PROPAGANDA FOR EDUCATION 48 CHAPTER IX PROPAGANDA IN SOCIAL SERVICE 53 CHAPTER X ART AND SCIENCE 56 CHAPTER XI THE MECHANICS OF PROPAGANDA 60...