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Pitch Your Potential - Vicki Johnson

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      Présentation Pitch Your Potential de Vicki Johnson Format Relié

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      Livre - Vicki Johnson - 01/01/2026 - Relié - Langue : Anglais

      . .

    • Auteur(s) : Vicki Johnson
    • Editeur : Wiley
    • Langue : Anglais
    • Parution : 01/01/2026
    • Format : Moyen, de 350g à 1kg
    • Nombre de pages : 256.0
    • ISBN : 1394328265



    • Résumé :

      Become the unexpected candidate who lands ultra-competitive career and academic opportunities.

      We all want to compete at the highest level in our careers and land dream opportunities. But what do we do when the number and caliber of competitors are high, and others tell us we don't have any chance of getting selected?

      In Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities, Dr. Vicki Johnson, admissions expert and nationally recognized founder of ProFellow, offers her breakthrough MATCH ME Formula?, which has helped thousands of people go from rejected to selected. You'll learn how to overcome the discouragement of gatekeepers and apply proven strategies to create a winning personal pitch in writing and speaking to enter elite career tracks, get accepted to top universities, and win nationally competitive fellowships and awards.

      You'll learn how to:

      • Overcome mindset challenges that sabotage your effort
      • Define your goals and identify opportunities that are a perfect fit
      • Develop a memorable and compelling pitch, tailored to each opportunity
      • Express your unique story on paper and in interviews
      • Land the opportunities you have your heart set on!


      Pitch Your Potential
      is the state-of-the-art book on the personal pitch that will help you develop your self-confidence and land dream roles in an increasingly competitive world. You don't have to listen to those who say your goals are out of reach. Become the leader you want to be.

      ...

      Sommaire:

      Introduction xi

      Chapter 1 Build Your Winner's Mindset: Prepare with Confidence, Compete Without Fear 1

      Embrace Your Fear of Failure and Rejection 8

      Negate the Impact of Gatekeepers 12

      Deliberate Gatekeeping 12

      Well- Intentioned Gatekeeping 14

      Listen to Guides, Not Gatekeepers 16

      Lower Your Fear of Comparison 19

      Develop Your Winner's Mindset 22

      It's Not a Numbers Game 22

      The Advantage of Authentic Desire 23

      Writing a Compelling Personal Pitch 25

      Your Winning Application Story 26

      The match me Formula? 28

      Key Takeaways 30

      How to Use This Book 31

      Chapter 2 Become Memorable: Stick in the Minds of the Selection Committee 33

      Why Being Memorable Matters 35

      Five Factors of Positive Memorability 37

      Get a Referral from a Mutual Contact 39

      Make a Self- Introduction to a Selector 43

      Propose a Memorable Idea 48

      Use Memorable Anecdotes from Your Life 51

      Start Practicing 54

      Key Takeaways 55

      Your Turn 56

      Chapter 3 Align Your Mission with Theirs: Win Trust by Championing Their Cause 57

      Why Mission Alignment Matters 61

      What the Organization's Mission Is 63

      What the Organization's Mission Is Not 64

      How to Demonstrate Mission Alignment 65

      Research the Organization's Mission 66

      Define Your Personal Mission 73

      Show Mission Alignment 76

      Your Personal Mission Is a Journey, Not a Destination 79

      Key Takeaways 80

      Your Turn 81

      Chapter 4 Make Your Goals Timely: Prove Your Impact Can't Wait 83

      Why Timeliness Matters 85

      Demonstrate Timeliness by Incorporating Current Events 86

      Demonstrate Timeliness Through Urgency 92

      Key Takeaways 96

      Your Turn 96

      Chapter 5 Capitalize on the Organization's Unique Benefits: Turn Their Brag Points into Your Bonus Points 97

      Why Capitalizing on the Organization's Unique Benefits Matters 101

      How to Find the Organization's Unique Benefits 103

      Ways to Capitalize on the Organization's Unique Benefits 106

      Make the Organization the Hero of Your Application Story 110

      Key Takeaways 117

      Your Turn 118

      Chapter 6 Be Highly Specific: Use Detail That Captivates Selectors 119

      Why Specificity and Detail Matter 124

      Replace Platitudes and Jargon 125

      Adding Words for Greater Specificity 127

      Removing Words for Greater Specificity 128

      Create a Highly Specific Career Goal 129

      The Match me Career Goal 130

      When You Don't Have a Specific Career Goal 135

      Proposing Highly Specific Projects 136

      Obtain Highly Specific References 140

      Key Takeaways 142

      Your Turn 143

      Chapter 7 Make Your Pitch Mutually Beneficial: Show How You Win When They Win 145

      Why Mutual Benefit Matters 150

      How to Express Your Personal Needs 152

      Define Your Need for Financial Benefits 153

      Express Your Need for Educational Benefits 157

      Show Your Need for Network Benefits 158

      Paying the Benefits Forward 161

      Key Takeaways 163

      Your Turn 164

      Chapter 8 Master Elegance: Balance Your Tone with Self- Confidence and Humility 165

      What Elegance Is and Why It Matters 169

      How a Winner's Mindset Creates Elegance 171

      Nix Calling Yourself the Best Candidate 173

      Recognize That Accomplishments Are Evidence, Not Self- Praise 175

      Have Empathy for Your Selectors 177

      Key Takeaways 179

      Your Turn 179

      Chapter 9 Apply the MATCH ME Formula?: Put the Full Formula to Work in Your Pitch 181

      How to Create Your ...

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