Olympic Games - Paris 2024 - The Design - Marcus Osterwalder

. .

Résumé :
A detailed and comprehensive overview of the visual identity and branding of the last Olympic Games and Paralympic Games

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.
>Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image - from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity....

Biographie:
Markus Osterwalder, graphic designer and Olympic historian, has been researching the visual identities of the Olympic and Paralympic Games for over 30 years. After attending his first Games in Lillehammer in 1994, his involvement with the subject began. With a collection of over 70,000 objects, he curates exhibitions, advises museums and gives lectures on the development of the corporate identity of the world's largest design project.

...

Sommaire:
A detailed and comprehensive overview of the visual identity and branding of the last Olympic Games and Paralympic Games

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.
>Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image - from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity....